About me



I'm a community builder, expert growth hacker, B2B marketer, one of the best product minds you'll come across, pretty good at getting all kinds of stuff done and communicating with people. I built this website as part of full-stack dev course I'm taking for fun.


I was one of the 3 person founding team of Google Partners - a community of local businesses helping each other advertise online. Our experiment became an umbrella program for all of Google's agency business, employing hundreds and generating billions in revenue.


A couple of side projects I'm especially proud of at Google include being the global lead for teams across 18 markets, running the first international Doodle for Google competition where kids everywhere submitted their drawings for the chance to appear on the Google homepage. I also lead the Israeli effort of Youtube Symphony Orchestra bringing musicians from all over the world to perform together in Carnegy Hall.


I then joined a couple of pre-seed startups as their first employee. One of them is Honeybook - today a series B company with hundereds of employees.


I'm curretnly building Rooster - the pay it forward movement. It is a local social network where neighbors help each other for free. We are the fastest growing local social network, reaching 20% of the households in our first city (Portland, OR) with a notable brand that's been covered on all major local media channels and great user engagement. We've raised $1.5M and are members of NFX Guild. We're currently figuring out how to scale Rooster to more cities and how we can generate income to support growing it.


When I'm not immersed in my projects I enjoy traveling, nomading, hiking and playing guitar. I've traveled through most countries in Europe, South and Central america, a good chunk of the states in the US and also Australia, Canada, Thailand and New Zealand. Oh Kenya too. Still gotta visit east Asia and some places in Africa - Madagascar in particular.